“People don’t buy for logical reasons. They buy for emotional reasons.” Zig Ziglar Emotions are powerful. They more often than not are the driving force behind many things us humans do, even making a purchase. I’ve always been fascinated by how the human mind works- how we make decisions, how we determine our feelings, andContinue reading “~All the Feels~”
Tag Archives: marketing
Post #1- Cluetrain Manifesto
When the Cluetrain Manifesto was published it turned the world of business on its head. The impact that consumer-company interaction would come to have on business, as well as how the internet tied into it, was barely conceivable. This made the Manifesto quite the piece of outlandish literature. Now, however, many points from the 95Continue reading “Post #1- Cluetrain Manifesto”