What should social media platforms be doing about the spread of hate and misinformation, and how are they responsible to mitigate the use of our data for targeted posts and advertising? Big data. We’ve all heard of it. And if you’ve kept an eye on the news, you’ve probably heard about some of the implicationsContinue reading “Social Media Mayhem”
Author Archives: Katie Napolitano
~All the Feels~
“People don’t buy for logical reasons. They buy for emotional reasons.” Zig Ziglar Emotions are powerful. They more often than not are the driving force behind many things us humans do, even making a purchase. I’ve always been fascinated by how the human mind works- how we make decisions, how we determine our feelings, andContinue reading “~All the Feels~”
A Book On Endless Choice Full of Endless Information
What does it mean to say that you like something? Tom Vanderbilt explores this question, as well as many other facets of taste, in his novel You May Also Like: Taste in an Age of Endless Choice. This novel is a peek into all of the factors which determine why one’s favorite color is blue,Continue reading “A Book On Endless Choice Full of Endless Information”
Post #1- Cluetrain Manifesto
When the Cluetrain Manifesto was published it turned the world of business on its head. The impact that consumer-company interaction would come to have on business, as well as how the internet tied into it, was barely conceivable. This made the Manifesto quite the piece of outlandish literature. Now, however, many points from the 95Continue reading “Post #1- Cluetrain Manifesto”
Modern Marketing Musings 